Local SEO: Why You Need Google Business Profile

Google My Business Profile Header-request-a-quote


Have you been wondering how Google Business Profile works and how it impacts your business? Does it have an impact on search engine optimization (SEO) for local search?

The short answer is YES!

The other short answer is that in order to use if effectively, updating your listing every week is a great idea to get more exposure for your business.

Free Tools Abound!

Google Business Profile listings helps small businesses grow by providing free tools that allow them to create a professional website, add photos, write reviews, and more.

For fun you can google ‘proud pup media‘ and you’ll see the same listing as you see on the right hand side. (It may look different by the time you read this.)

It’s full of great info about our company including ‘reviews’ and ‘request a quote’.

Reviews and ratings are one of the most powerful ways to promote your business. They help customers find you when they search for your type of business. If you have a good reputation, people will trust what you say.

Now, I’m not telling you this to toot our own horn, far from it. It is just so important to be on top of what Google is doing to help businesses get found and to know how to do it effectively with the least amount of resources. Because frankly speaking, unless you have a huge marketing and SEO budget, the playing field isn’t all that level. If you need to know how to create your Google Business Profile account you can find a ton on the web, of course or check out this tutorial which gives you the goods step by step.

Set Up Your Google Business Profile

So go and set up up your profile! And once you do, keep it updated with images, posts and of course your business hours etc., and you’ll see an increase in your traffic to your site. 

Manage your listings across platforms.

You should also make sure that your listing is up to date with any changes to your business name, address, phone number, website, and other details. This helps ensure that your business appears as accurate and complete as possible.

Want to know more? Here’s a great case study resource on Moz.

If you’d rather let us do the heavy lifting for you just give us a ring at 778.839.0696 or fill out the contact form.

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