Search Engine Marketing Strategy

Customized search engine and content marketing services for your business.

Do you want to Increase sales to grow your business?

If you want to increase sales and grow your business there are two basic methods to drive traffic to your site.

  1. Paid Ads — Pay thousands of dollars each month for ads for effective short term results. This method is helpful when you’re launching a new business or product and need instant exposure.
  2. Organic Growth — Create an overall SEO strategy for long term growth that focuses on your brand, messaging and content that customers want. You’ll build a steady stream of organic traffic and ensure website visitors return.

You can also combine these two strategies depending on your business needs. What you don’t want to do is pay for ads when your website isn’t providing a great user experience first.

Search Engine Marketing

Confused what Search Engine Marketing is? You’re not alone. You’ll hear it called SEO, short for search engine optimization, but we prefer to focus on what your future customers are searching for rather than please Google.

That’s why we make sure to customize a strategic search engine marketing solution for your specific needs.


Questions to consider before deciding on your strategy

  • How easy is it for users to navigate my website?
  • Can visitors find the most important information quickly or do they need to dig?
  • Does my website load in under three seconds?
  • Is my content structured in a way that makes it easy to read?
  • Are the headlines attention grabbing?
  • Is my content easily scannable?
  • Is the messaging on point?
  • How quickly do I need results?

What is SEO?

Search Engine Optimization, (SEO – or SEM, Search Engine Marketing) is a catch-all phrase that can be confusing for many. There are many technical aspects and a broad range of services that are part of the process and might look different for a business like yours. 

SEM includes:

  • brand strategy – goals and target market
  • brand logo, colours, layouts and brand voice
  • competitive analysis
  • full website audit
  • content strategy
  • content marketing
  • social media marketing
  • keyword research
  • technical seo
  • data analysis
  • tracking user interactions
  • monitoring website for changes, redirects, broken links etc., AND MORE.

How long for results?

Once you’ve got your brand strategy in hand we’ll put together a customized plan that may include some or all of the list above.  You can expect to see some results in a month or two with an established website. For new websites it will take longer, a solid six months or more is needed to see significant change.

Building a strong search engine marketing strategy takes time — it will pay off if you’ve hired the right people who understand your business needs and care enough to get the results you need.

Anyone who tells you different might be referring to an increase in traffic when paying for ads. The minute you stop running ads could result in a loss of traffic unless the content on your site is compelling enough to bring users back organically, ie because they want to.

Check out this article on Forbes to learn how long it takes for search engine optimization to show results.

Brand strategy

A solid brand strategy is the foundation of a successful search engine marketing strategy. If you don’t know what your business goals are, who your target market is and how you want to reach them you’ll struggle with success.

An in depth discovery process will help you solidify your business needs and goals to then dive into creating a SEM strategy that works for you and your budget.

The overall look, feel and messaging on your website, including your brand’s logo, colour palettes, brand voice and website layout is critical to the success of your #1 marketing asset — your website.

Once you have your brand strategy in paw (hand) you can develop a clear search engine and content marketing strategy, including keyword research, sussing the competition, blog writing, copywriting and the correct schema and structured data on your website.

Keyword research

Keyword research allows us to get into your customers’ heads by tracking search intent on Google, researching the competition, and using analytics tools to measure the results of your website. 

We’re not mind readers, even though it can feel that way sometimes — we have the help of our amazing tech stack!

Technical SEO

Onpage or technical website SEO services focus on the functionality and user experience on your website.

Without a solid brand strategy in place though, it’s like going on a hike without a map. You might find your way back to the trailhead or you might just get lost. And that can waste time, energy and potentially thousands of dollars.

It’s not set once and done. That’s for oven timers.

SEO (or as we like to call it — SEM)  is not a set once and done process. That’s for oven timers.

Customer needs are always changing, and so is the way Google delivers search results!

We stay on top of that for you by monitoring website traffic, user interactions, make adjustments as needed and provide expert advice when we need to change things up.

Local SEO services

Proud Pup Media is located in Edmonton, Canada and can help your Edmonton business with local SEO services. We also create local SEO strategies for businesses in other locations.

We’ve helped customers triple their business with our unique approach to SEM strategy and we can do the same for you.

Grow your traffic by 3x

"A big thank you to Lee-Anne. She was instrumental in launching my new website... My monthly business has tripled at times since the website launch due to her diligence and advice. If you need help with your website or SEO, give her a call and watch your business grow."

Cathy Moleschi

Increases Sales with monthly SEO

How much do SEO services cost?

The best way to get an idea of how much our SEO services cost is to get a FREE consultation.

You can also get a website health check and audit that will outline what your website needs based on a 25 point checklist and deep dive into your current website. Website audits start at $750 which may be applied towards your full package when you hire us.

Do you have other questions?

Check out the Frequently Asked Questions for answers or contact us directly by filling out the form below.

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Located in Edmonton, Alberta, serving all of North America.

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Located in Edmonton, Alberta, serving all of North America.

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