Search Engine Marketing Strategy.

Customized search engine and content marketing strategy for your website.

What is SEO?

Search Engine Optimization, (SEO – or SEM, Search Engine Marketing) is a catch-all phrase that can be confusing for many. There are many technical aspects and a broad range of services that are part of the process and might look different for a business like yours. 

SEM includes:

  • brand strategy – goals and target market
  • brand logo, colours, layouts and brand voice
  • competitive analysis
  • full website audit
  • content strategy
  • content marketing
  • social media marketing
  • keyword research
  • technical seo
  • data analysis
  • tracking user interactions
  • monitoring website for changes, redirects, broken links etc., AND MORE.

How long for results?

Once you’ve got your brand strategy in hand we’ll put together a customized plan that may include some or all of the list above.  You can expect to see some results in a month or two with an established website. For new websites it will take longer, a solid six months or more is needed to see significant change.

Building a strong search engine marketing strategy takes time — it will pay off if you’ve hired the right people who understands your business needs,  and care enough to get the results you need.

Anyone who tells you different might be referring to an increase in traffic when paying for ads. The minute you stop running ads could result in a loss of traffic unless the content on your site is compelling enough to bring users back organically, ie because they want to.

Check out this article on Forbes to learn how long it takes for search engine optimization to show results.

More on Brand Strategy

A solid brand strategy is the foundation of a successful search engine marketing strategy. If you don’t know what your business goals are, who your target market is and how you want to reach them you’ll struggle with success.

An in depth discovery process will help you solidify your business needs and goals to then dive into creating a SEM strategy that works for you and your budget.

The overall look, feel and messaging on your website, including your brand’s logo, colour palettes, brand voice and website layout is critical to the success of your #1 marketing asset — your website.

Once you have your brand strategy in paw (hand) you can develop a clear search engine and content marketing strategy, including keyword research, sussing the competition, blog writing, copywriting and the correct schema and structured data on your website.

More on Keyword Research

Keyword research allows us to get into your customers’ heads by tracking search intent on Google, researching the competition, and using analytics tools to measure the results of your website. 

We’re not mind readers, even though it can feel that way sometimes — we have the help of our amazing tech stack!

grow Your Traffic by 3x

A big thank you to Lee-Anne. She was instrumental in launching my new website... My monthly business has tripled at times since the website launch due to her diligence and advice. If you need help with your website or SEO, give her a call and watch your business grow.

Cathy Moleschi

Increases Sales

If you want to increase sales and grow your business you need to increase exposure on Google, Bing, YouTube, TikTok, Instagram etc.

We’ve helped customers triple their business with our unique approach to SEM strategy and we can do the same for you.

How much does it cost?

Once the FREE consultation is complete, we will have a better idea on what is needed for the website audit.

Audits start at $350+ for small websites, which may be applied in part towards your full package should you decide to hire us.

Do you have other questions?

Check out the Frequently Asked Questions for answers or contact us directly by filling out the form below.

Questions to Ask Yourself as a website owner

  1. How easy is it for users to navigate my website?
  2. Can visitors find the most important information quickly or do they need to dig?
  3. Does my website load in under three seconds?
  4. Is my content structured in a way that makes it easy to read?
  5. Are the headlines attention grabbing?
  6. Is my content easily scannable?
  7. Is the messaging on point?


It’s not Set Once and Done. That’s for oven timers.

SEO ( or as we like to call it — SEM)  is not a set once and done process. That’s for oven timers.

Customer needs are always changing, and so is the way Google delivers search results!

We stay on top of that for you by monitoring website traffic, user interactions, make adjustments as needed and provide expert advice when we need to change things up.

Technical SEO.

Onpage or technical website SEO services focus on the functionality and user experience on your website.

Without a solid brand strategy in place though, it’s like going on a hike without a map. You might find your way back to the trailhead or you might just get lost. And that can waste time, energy and potentially thousands of dollars.


Let's Talk

Let us build your brand and your business with our proven SEO strategies.


How can we help you?



Located in Edmonton, Alberta, serving all of North America.

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